Context
- Delivery service company operating in Latin America
- High growth potential for pets segment
Problem
- Pet owners and lovers have to be identified
- Best performing channel for pet owners has to be chosen
Solution
- Setup of a triggered automated campaign which includes push notifications as well as emails
- Use of real-time events in order to identify users who searched for pet related products within the app
- Timely launch of campaign flow after search
Impact
- Increased cross selling and winning of customers for a new segment
- Time relevant communication
Lessons learned
- Correct use of cross selling campaigns increases revenue without additional cost
